How to Raise Confident Girls

By Contessa Archuleta on February 15, 2024

According to surveys, a majority of girls believe they are not good enough, and many often feel sad or hopeless. Research also highlights that their confidence tends to worsen during the teenage years and that social media is at least partly to blame.[i]

While most would agree this is unacceptable, how do parents and other loved ones identify and practice the right strategies to build girls’ confidence, help them feel fulfilled and realize their full potential?

To help with this critically important endeavor, we hosted the founders of Wonder Girls USA, Natalie Maniscalco and Irene Zervoudis, to share their insights on addressing the current emotional, physical and mental challenges young girls face today. Wonder Girls USA is an after-school program for middle and high school girls with a mission to build confidence, leadership, community spirit and the necessary business skills to succeed no matter what educational or career path they may choose.

Examples of the perspectives and strategies they shared include:

  • Creating a safe space at home by simply listening and fighting the urge to instantly respond
  • Shifting from protecting to preparing
  • Providing activities with clear end goals but no step-by-step instructions
  • Accepting girls’ goals even when they may differ from your goals for them
  • Leading by example, including by being kind to ourselves
  • Turning off and steering away from social media

To learn additional details and ideas from Maniscalco and Zervoudis, watch “Raising Confident Girls.”

Also, for more resources around well-being, please reach out to us. We recognize the inextricable link between emotional health and wealth and are here to support you and your family on your journey toward achieving both.

Listen to the Webcast


[i] Wonder Girls, https://www.wondergirlsusa.org/did-you-know. Accessed March 9, 2023.


The Rikoon Group is a group comprised of investment professionals registered with Hightower Advisors, LLC, an SEC registered investment adviser. Some investment professionals may also be registered with Hightower Securities, LLC (member FINRA and SIPC). Advisory services are offered through Hightower Advisors, LLC. Securities are offered through Hightower Securities, LLC.

This is not an offer to buy or sell securities, nor should anything contained herein be construed as a recommendation or advice of any kind. Consult with an appropriately credentialed professional before making any financial, investment, tax or legal decision. No investment process is free of risk, and there is no guarantee that any investment process or investment opportunities will be profitable or suitable for all investors. Past performance is neither indicative nor a guarantee of future results. You cannot invest directly in an index.

These materials were created for informational purposes only; the opinions and positions stated are those of the author(s) and are not necessarily the official opinion or position of Hightower Advisors, LLC or its affiliates (“Hightower”). Any examples used are for illustrative purposes only and based on generic assumptions. All data or other information referenced is from sources believed to be reliable but not independently verified. Information provided is as of the date referenced and is subject to change without notice. Hightower assumes no liability for any action made or taken in reliance on or relating in any way to this information. Hightower makes no representations or warranties, express or implied, as to the accuracy or completeness of the information, for statements or errors or omissions, or results obtained from the use of this information. References to any person, organization, or the inclusion of external hyperlinks does not constitute endorsement (or guarantee of accuracy or safety) by Hightower of any such person, organization or linked website or the information, products or services contained therein.

Click here for definitions of and disclosures specific to commonly used terms.